Differences in Adoption of Mobile Content

In 2009, 32% of consumers ages 18 and older have accessed the Internet on their mobile phones. This was an 8% increase from 2007, and predictions are that the number of users will only rise.

When broken down by race, almost one-half of Black and Hispanic consumers have ever accessed the Internet on their mobile phones, a great deal more than White mobile users. In addition, the percentage increase in use from 2007 and 2009 is greater for both Black and Hispanic users than for white users.

It is interesting to note that the Internet was not the only aspect of mobile technologies with usage patterns divided by race. In general, Black and Hispanic users utilized every mobile activity at a higher percentage rate than White users.

Source: eMarketer, August 10, 2009