Fueling the Shift: Dominating in the Evolving Search Era: On-Demand Webinar Available March 20th. Register Now.
×
Is direct-to-consumer (DTC) marketing by pharmaceutical companies flat-lining?
Not yet. But the outlook isn’t good. TNS estimated in 2008 that total US DTC advertising spending would be $4.7 billion that year, down from $5.2 billion in 2007.
Source: eMarketer, June 3, 2009
In today’s increasingly interconnected digital landscape, the value of independent digital agencies cannot be overstated. While conglomerates and larger holding company networks may offer extensive resources, they often operate under inherent biases tied to parent company interests, which can limit…
Read the full article
Introduction to Media Mix Modeling Media mix modeling (MMM) has become an indispensable tool for optimizing advertising spend and maximizing return on investment (ROI). By leveraging historical data, businesses can analyze how different marketing channels—such as paid search, social media,…
Read the full article
Stay informed with expert insights and trends delivered directly to your inbox. Subscribe now to receive updates on the topics that matter most to your business.