American consumers value companies who send them e-mails, according to an Epilson study. The study also showed more than half of respondents (67%) said they have purchased products in stores as a direct result of an e-mail received by that company.
Other information found in this study showed that 84% of respondents “said they like receiving email from companies with whom they register, because even if they don’t always read the message, it’s good to know the information or offer will be there when they’re ready.” For companies, these findings are quite stimulating.
Source: Marketingvox, February 23 2009
