Good afternoon everybody,
Facebook.com, one of the first and most popular social media sites, has launched a keyword measurement tool called Lexicon.
When users enter a term or phrase into the search bar, Facebook then returns a graph that counts the number of instances a word occurred on profiles, groups and walls in its network. The keyword data goes back 6 months and can be tracked to the day.
By far the best feature of Lexicon is its keyword comparison functionality. Users can compare up to 5 keywords at once. In a comparison between iPod and Zune, iPod is clearly garnering more buzz, so no surprises there.
Overall this will be a great tool to help companies better tailor their social media efforts to what people are talking about.
The Facebook Lexicon can be found at http://www.facebook.com/lexicon/
Parts of this posting were derived from http://www.marketingvox.com/facebook-launches-lexicon-tool-for-measuring-buzz-038138/?camp=newsletter&src=mv&type=textlink
– Bill Holmes
