“You are now the mayor of…” Getting that notification and striving to earn new badges even to my sister’s comments of being a “girl-scout” are always exciting. However, Foursquare is much more than just a game to earn a diverse set of badges or ousting your friends as the mayor at the local pizza restaurant. A new Foursquare has just rolled out and the emphasis is no longer on simply “checking in,” but on new features meant to enhance the sharing and discovering experience.
The updated version of Foursquare not only improves the mobile app, but it also places an emphasis on discovery. When you sign onto foursquare.com, the first new feature you will notice is a large map. The map shows your friends, places that are trending (in yellow), places on your lists (in green), places with specials (in orange), and places that are currently popular (in blue). Depending on what time you sign onto Foursquare, the map will also suggest places to go. For example, if you sign on at 11:30am a suggestion of nearby restaurants will appear perfect for lunch.
Another new feature is Lists. Lists have both search and visual recommendations letting you know the best places to sightsee, the best breweries, the best nightclubs, and more all within the location you search from. The last update enhancing discovery is updates to Places Pages. There are now better photos, tips, and recommendations at all of the places where you check in.
Lastly, Foursquare is not simply trying to enhance only the discovery aspect, but to also introduce a new visual language. Some of the additional changes include comments, celebrities and brands on the homepage, points appearing when friends look at your check-in screen, enhanced visual capability on mobile devices, and larger photos.
Foursquare’s platform is not only about discovery and unlocking fun badges, but it is also a sharing and social experience just like other social media platforms. Don’t fall behind and make sure you “check-in” to the new Foursquare.
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