Since the announcement of The Privacy Sandboxin 2019, the digital marketing world has been preparing for the “cookie apocalypse” and how to move forward without Google’s third-party data. For those who may not be aware, The Privacy Sandbox is a Google initiative to create a browsing experience focused on protecting the user’s privacy through innovative new tools and removing third-party cookies and spam from Chrome. Instead, cookies will be replaced with a combination of API integrations to maintain user privacy while meeting the needs of advertisers.
The Privacy Center Development Gantt Chart Source: The Privacy Sandbox
Google Delays Sunsetting Cookies to 2024
Fortunately, you won’t have to do so anytime soon for marketers who are not quite ready to adapt to Google’s new privacy standards. For the third time in as many years, Google has announced they are pushing back the phasing out of cookies until the second half of 2024. In a press release updating the status of The Privacy Sandbox, this anticipated shift to 2024 was mentioned in passing.
What Does This Mean for My Brand?
Still unsure how a cookieless world could impact your brand? Contact Overdrive Interactive to speak to one of our marketing experts on how we can ensure your marketing and website won’t be affected. Make sure to ask us about our custom SEO services, which are designed to maximize online revenue.
