Instagram has introduced new features and updates rapidly to keep pace with TikTok and retain users. Three common threads link these new rollouts: agility, accountability, and inclusivity. Continue below to learn how these new features and updates aim to improve user experience, mental health considerations, and expanded N-E-E-A-T efforts.
3 Types of Feeds
Instagram, owned by parent company Meta, introduced three new feeds in late March 2022: Home Feed, Favorites Feed, and Following Feed. They function as follows:
- The Home Feed consists of posts the algorithm suggests based on user interest.
- The Favorites Feed shows content from accounts the user designates as favorites. Content from favorited accounts will also appear on the Home Feed, where they will rank higher and appear with a star icon.
- The Following Feed hosts all content from accounts a user follows chronologically.
The change in the feed options is a response to user demand and concerns about Instagram manipulating feeds, as raised by the Senate Commerce Committee’s Subcommittee on Consumer Protection, Product Safety, and Data Security. Currently, Big Tech is under a microscope due to speculation that their respective algorithms trap users in filter bubbles and negatively impact mental health, particularly among young people. As such, updates like Instagram’s multiple feeds seek to offer users more autonomy in content exposure.
Updated User Interface
Although still in testing, the new Instagram interface features a more integrated and intuitive home feed similar to TikTok. The current beta test trades the parceled sections for a swipeable, full-screen display that groups feed posts, Stories, and Reels in the same space to allow for seamless viewing while swiping up or down.
The new Instagram interface could impact its algorithm and content performance, similar to TikTok, which first introduced this interface. It allows the platform to measure the user response to each piece of content (i.e., liking, commenting, replaying, scrolling past, etc.) and then align users’ interactions with content recommendations. Recognizing the advantages of this presentation, Instagram mirrored the interface in its current prototype.
Parental Supervision
Another way Meta is addressing the negative impacts of social media on young people’s well-being is through new parental control and supervision tools. With the consent of young users, parents will be able to monitor the accounts their child follows and set limits on app usage. These Instagram supervision features are available in the U.S. and will be globally accessible shortly.
https://about.instagram.com/community/parents
Videos Add Auto-Generated Captions
To improve agility and accessibility, Instagram incorporates auto-generated captions for videos that users can turn off or on. This simplifies the process of adding captions, which was previously a manual task. Additionally, auto-generated captions propel inclusivity efforts by expanding content to hard-of-hearing and deaf users. While captions are limited to select languages, this new Instagram feature will soon expand to include more languages.
It’s a long time coming, but we’re excited to share a new tool that empowers those in the deaf and hard-of-hearing communities.
Videos on Instagram will now have auto-generated captions, where you have the option to turn them off or on. pic.twitter.com/DNyzcdiPSU
— Adam Mosseri (@mosseri) March 1, 2022
Like Stories without DMing
Another Instagram new feature streamlining user experience is the ability to like Stories without sending a DM. To achieve this, Instagram added a heart icon next to the text toolbar that turns red when clicked. In addition, when a Story is liked, the user will get a notification in the Activity tab rather than the DM inbox. As a result, DMs will be less cluttered, and users can more efficiently respond to messages.
Disable Post Embeds
Adding to user autonomy, Instagram includes the option to disable the ability for others to embed their content into third-party websites. In doing so, users have more authority over where, how, and where their content is distributed.
https://help.instagram.com/252460186989212
IG Live Gets Moderators
Hosts of Instagram Live events can enlist the help of a moderator to foster more professional and organized virtual spaces. Moderators sustain a productive environment and mitigate disruptions. For example, they are responsible for reporting comments, removing viewers, and turning off commenting for particular users who distract, derail, or obstruct Live broadcasts.
Other platforms like YouTube and Twitch already use moderators for live streaming and report positive experiences.
Enhanced Tags
Recognition is crucial to ensuring creators receive proper credit for their work. Too often, work is misattributed, and underrepresented creators are overlooked or unrecognized.
Instagram has introduced enhanced tags to help users better give and receive credit. These tags aim to make creators more visible and help them advance their careers.
3D Avatars
With personalization being a key driving force in online experiences, Instagram offers 3-D avatars for Stories and DMs. Additionally, various new features to customize avatars (i.e., facial shape, expressions, skin complexion, assisted devices) speak to improved representation for all users. Looking ahead, Meta intends to incorporate avatars into Facebook and Messenger, too.
Convert Stories to Reels
In the interest of repurposing content, Instagram updated Stories so they can now be converted into Reels. This feature is being slowly rolled out but will soon be available to all users.
Messaging Updates
Messaging has received several new features to help users connect in more fun and seamless ways. A description of each new messaging feature is listed below:
- Reply while you browse: Reply to a new message without opening the inbox tab.
- Quickly send to friends: Reshare content with close friends.
- See who’s online: Check who’s active at the top of the inbox.
- Play, pause, and replay: Share a 30-second preview of a song with friends and listen from the chat window.
- Send messages quietly: Add “@silent,” so recipients do not receive notifications during inconvenient times.
- Keep it on the lo-fi: Make conversations feel more personal with the lo-fi chat theme.
- Create a poll with your squad: Create a poll directly in a group chat.
Flexible Grid Formats
Profile grids have been fixed entities since Instagram’s inception. However, rearranging grid layouts is currently being tested as it offers potential benefits to users, particularly businesses. For instance, changing the layout of profile grids would allow companies to move and highlight certain content for promotions instead of being limited to a chronological display of posts.
Conclusion
Progress and innovation are fundamental to social media. With TikTok dominating much of the social media space today, Instagram is racing to catch up with many new features and updates. Time will tell how the new Instagram features and updates measure up to the latest social media giant. Contact us today to learn about our social media and SEO services.
