According to a study by WPP’s Group M, interactive media’s share of worldwide advertising expenditures is expected to hit 15% in 2009, up from only 6% four years ago. This comes as traditional media’s share of ad spend continues to decline, making interactive media one of the only, and certainly the major, source of growth in overall advertising spending.
The report also found that nearly 45% of 2007 interactive ad spending was display, which is expected to slightly decrease in favor of paid search advertising, which accounted for 38% in 2007.
Source: MarketingCharts
