Newspaper advertising, long holding the top share of US advertising spending, is predicted to be overtaken by online advertising in 2011. This year, video game advertising is expected to see the most growth, jumping from .3% to .5% of total US advertising spending share. Cinema and mobile advertising are also expected to experience steady growth over the next couple of years. Advertising for yellow pages (print) is also predicted to decrease substantially, losing about 1.5% of its share come 2012.
Will print advertising continue to decline as online media becomes the preferred medium?
Source: eMarketer, September 21, 2009
