Marketers are now changing their tune about social media sites. 63% of the companies surveyed planned to increase their social media marketing budget in 2009.
Note: *vs.prior year,** North America (73%), Europe (17%), Asia-Pacific (9%) and South and Central America (1%)
Social networking advertising spending worldwide is and will continue to grow throughout 2013.
Note: growth rates calculated based on unrounded figures
Below is a chart showing tactics used by best-in-class companies worldwide. 39% established a method for engaging consumers in online conversation, while only 18% establish a method for driving brand advocacy/customer referrals.
Source: eMarketer, March 23 2009
