Driving Forward > Digital Marketing Blog

Marketers Need Metrics to IntegrateTraditional and Digital Media

written by Harry Gold April 30, 2009

Click on image to see what marketers are satisfied with when it comes to integrating traditional and digital media.


38% of marketers are allocating 11%-20% of their media budget to online media.


The chart below shows a breakout of challenges and barriers of integrating traditional and online media. Click image to enlarge.

Source: eMarketer, April 29 2009

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