According to the below graph, US mobile advertising spending is predicted to jump to $3.3 billion in 2012. That’s about a 414% increase in expenditure compared to 2008.
It is interesting to note that certain industries utilize mobile advertising more than others. In particular, broadcasting and cable TV, movies and entertainment, and automobile manufacturers held the number one, two, and three spots respectively in overall share.
When it comes to monetization of these ads, industries such as downloads and real estate have 100% of their mobile ad inventory paid for. However, Home/family struggles the most, managing to reach a mere 43%.
As the number of mobile phone users continues to grow, companies would be wise to reconsider their overall marketing strategy and invest a significant portion of their budget in mobile advertising.
Source: eMarketer, August 4, 2009
