Fueling the Shift: Dominating in the Evolving Search Era: On-Demand Webinar Available March 20th. Register Now.
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One thing’s for sure—teens and young adults love sending text messages.
According to Deloitte, millennials were more likely to use SMS texting features than any other age demographic.
Source: eMarketer, June 1, 2009
In today’s increasingly interconnected digital landscape, the value of independent digital agencies cannot be overstated. While conglomerates and larger holding company networks may offer extensive resources, they often operate under inherent biases tied to parent company interests, which can limit…
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Introduction to Media Mix Modeling Media mix modeling (MMM) has become an indispensable tool for optimizing advertising spend and maximizing return on investment (ROI). By leveraging historical data, businesses can analyze how different marketing channels—such as paid search, social media,…
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