One thing’s for sure—teens and young adults love sending text messages.
According to Deloitte, millennials were more likely to use SMS texting features than any other age demographic.
Source: eMarketer, June 1, 2009
Introduction to Media Mix Modeling Media mix modeling (MMM) has become an indispensable tool for optimizing advertising spend and maximizing return on investment (ROI). By leveraging historical data, businesses can analyze how different marketing channels—such as paid search, social media,…
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