Nielson Company reports that over the past 10 years, the number of US TV households has increased only slightly on a year to year basis. This year, the company expects that there will be only a slight increase from previous of about 400,000 households.
Broken down by race and ethnicity, Nielson company found that African-American US TV households are the most numerous, followed by Hispanic and Asian-American households respectively. Hispanic households are, however, predicted to experience the largest percentage in growth from 2009 to 2010 with a change of 2.3%
With the switch to digital being prolonged due to fears of TV households losing their service, it now appears that most are able to receive digital TV signals (DTV). Broken down again by Race and Ethnicity, Hispanic TV households have lagged behind, with 1.3% still not able to receive DTV, followed by African-American households at 1%.
It would be safe to assume that as the year comes to an end, we will most likely see close to 100% of US households DTV ready.
Source: eMarketer, September 14, 2009
