A new report by Nielsen Online for NAA (taking into account home and work internet usage) found that:
- Heading into the holiday season, newspaper websites experienced a record in October 2007. More than 63.2 million people visited newspaper websites that month, more than any month on record – and an 8% increase from the same period a year ago
- For the year’s fourth quarter, 39% of all active Web users visited newspaper websites, with visits averaging 44 minutes per month
- In the fourth quarter, users generated more than three billion page impressions on average, a 7.3% increase over the same period a year ago
Not only does this data show the growing shift of newspaper readership from print to online, it also shows the importance people are beginning to place in their online news sites, and the growing relevance of advertising in online newspapers as opposed to their ever-decreasing print counterparts. Not only are people turning to the internet for their news, but they are spending more time on newspaper websites, increasing the value of ads placed on these sites. The growth in Q4 of 2007 shows incredible promise for newspaper websites and especially advertisers in the upcoming year.
