A comScore report shows that holiday sales increased by 4% in 2009, from approximately $28 billion in 2009 to $29.1 billion.
Though eMarketer originally predicted a slightly higher percentage increase, the numbers are an improvement over the decline in sales from the previous year, when online sales fell 5.7%. The decrease was most likely due to the impact of the economic recession on consumers.
December 15, 2009 topped the list of the top 10 spending days during the holiday season as consumers scrambled to make their final purchases from online retailers. On Cyber Monday, the online equivalent of Black Friday, consumers spent a total of $887 million.
Source: eMarketer; January 14, 2010
