With artificial intelligence on the rise, it’s essential to stay current on the latest tools, apps, and websites available to marketers to improve the customer journey.
Overdrive has updated the 2022 Artificial Intelligence Map to feature the latest artificial intelligence marketing tools, apps, and websites. Uncover the most updated marketing research and AI landscape for marketers to explore. This digital map includes over 440 live links to explore the artificial intelligence landscape and is available to download on the Overdrive website.
Notable Features of This Year’s Artificial Intelligence Map:
- 446 live active links to AI marketing tools, apps, and websites
- 163 new links to the latest platforms in AI
- Added tools for you to keep the conversation following chatbots, messaging, and virtual agents
- And much more!
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Below are the categories on the map, as well as recently added Artificial Intelligence tools, apps, and websites.
Behavior Analytics
Analyze your site to understand user behavior by identifying patterns.
Understanding customer behavior is vital for marketers to promote growth. Dataiku specializes in delivering data and advanced analytics using the latest techniques to cover your behavior analytics.
Chatbots
Automate conversations with real-time response platforms.
Show consumers you’re present and responsive through instant response chatbots. Botscrew is a new, reliable partner serving some of the world’s most innovative businesses and connecting to various APIs to generate a wide range of customer requests.
Messaging
Never miss a customer with AI-powered conversational engagement.
Interact with consumers using artificial intelligence without losing the human touch. Discover some of the latest messaging apps, including Signal and Threema. These apps use end-to-end encryption for in-app messaging and email management to provide optimal service for your business.
Content
Use strategy to create and align your marketing content.
Artificial intelligence makes integrating content and strategy simple. Contentful and dot-coms are two new quality tools that provide the fastest and easiest way to manage and deliver content to your business.
Conversational Intelligence
Use Conversational AI to personalize the user experience and increase conversions.
As marketers, connecting with consumers through every step of the buyer’s journey is essential. The latest conversational intelligence platforms include CallTrackingMetrics and SalesKen. Both sites drive conversions, provide data insights, and improve customer experience.
Marketing Platforms
Use AI to automate your marketing collateral and deliver personalized experiences through an integrated platform.
Maximize your campaigns through AI-powered marketing platforms such as engagebay, and CallRail. These services provide all the marketing tools to engage and convert website visitors into customers and ultimately build long-lasting relationships by creating a more personalized experience.
Cross Channel Marketing
Build customer loyalty and improve retention by setting up cross-channel campaigns.
Omni-channel marketing is fundamental to the delivery of campaigns across many channels. Platforms like useinsider and Acquia connect data across all channels to better manage your company’s exposure and create a consistent customer experience.
Website Design
AI solutions that build website designs instantly.
Website design includes many key factors crucial to your brand’s image. Platforms such as Zyro and Jimdo are great tools for building your website and creating a better overall customer experience.
Image Analysis
Identify objects, people, text, scenes, and activities in images to improve the user experience.
AI-powered image recognition offers several types of identification and classification. Imagga lets users automate, analyze, and filter through many unstructured images. SuperAnnotate uses faster data to annotate pictures, videos, and text to create high-quality datasets.
Virtual Agents
Optimize your marketing routines to maximize engagement with leads and generate more conversions.
Through virtual agents like Conversica and Amelia, you can receive automatic action at the tip of your fingers. Monitor campaigns and customer interactions and receive automated resolutions that ensure your business is providing optimal customer satisfaction.
Strategy & Data Analysis
Access data insights instantly and position predictions for future campaigns.
Actionable insights are crucial to business growth. Improvado allows users to centralize marketing sales data in one place, using automated dashboards and reports to drive business growth and increase customer loyalty.
CRMs
Improve customer engagement and marketing effectiveness with personalized and actionable user insights.
Maintain customer loyalty through AI-powered CRM, which allows your business to make predictions and segmentations and offer a valuable customer experience. CRMTogether and Pipedrive are the latest devices for helping companies to deliver exceptional customer satisfaction.
Lead Scoring
Using predictive data to identify sales-ready leads or to find potential buyers quicker.
Improve your leads using accurate data through the latest platforms like Lusha, which uses higher-quality data enrichment.
Cross-Device Advertising
An automation tool that personalizes marketing messages to consumers on desktops, laptops, mobile devices, and tablets.
Use AI-powered technology to automate campaigns across devices to increase performance. Paragone and Epom are just two of the latest platforms for reaching and engaging consumers through multiple devices.
Social Media
Make real-time decisions on your social by identifying opportunities, predicting trends, and analyzing performance.
Connect to your audience in personalized ways, allowing your business to stand out to consumers. Utilize the social search platform Oribi to resonate with your target audience and increase customer loyalty.
Search Engine Optimization
Automation that grows search traffic and quality leads and decreases cost per acquisition.
Search engine ranking algorithms are constantly evolving. CanIRank is one of the first SEO software programs to use AI to provide specific action recommendations instead of just relying on data.
Paid Media
AI-powered technology that takes care of setup, optimization, and reporting for your paid media campaigns.
Optimize your Paid Media with automated bidding, valuable insights, and actionable recommendations. The latest platforms include Adalysis and TruClicks, which will help improve and optimize your paid media performance.
Personalization
Build a personalized relationship with your leads by tailoring advertisements from social to email.
Syte and Trendemon offer a more personalized experience for consumers by transforming data into personalization.
Communications
Create a natural interactive experience with consumers through various communication channels powered by AI technology.
Comm100 creates a positive customer experience by ensuring safe and secure data and closing the gap between question and answer.
Recommendation Engines
Optimize business goals, control risk, and increase consumer satisfaction with AI recommendations.
Platforms that optimize your marketing touchpoints help show what content engages your target audience. In addition, platforms like AlternativeTo are recommendation software that allows your brand to manage and organize marketing material.
Text Analytics
AI-driven analysis that aids in interpreting opinions, feedback, and moods on text instantly.
Discover actionable insights through text that will improve the customer experience. Platforms like Meaning Cloud can help you access information buried under text to collect data for your brand successfully.
Image Creation
Today, AI can create realistic images and interpretations of your words.
Platforms such as Hotpot.ai make graphic design and image editing easier by including AI tools for experts and nonprofessionals to automate comprehensive tasks.
Conclusion
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