Marked by another year of work-from-home, the heavy reliance on digital mediums has continued and once again impacted the world of social media. With this trend expected to continue, maintaining a robust Social Media Strategy will be equally important in 2022. So, having access to the right tools as marketers is essential for keeping audiences engaged; that’s why Overdrive Interactive has recently updated the 2022 Social Media Map, which features hundreds of live links categorized into 25 distinct sections. Make sure also to check out our SEO services to see how we can help you maximize annual online revenue.
Download the Social Media Map with live links here.
Notable Features:
- 675 live links to navigate the Social Media world
- 210 newly added links
- And much more to explore!
Social Media Map Images for Your Blog or Site:
Feel free to post any images about the 2022 Social Media Map on your blog or site – all we ask is that you link back to this page: https://www.ovrdrv.com/knowledge/social-media-map/
Below are the 25 distinct categories featured on the map, along with descriptions to help familiarize yourself with the popular tools, apps, and sites:
Video Sharing
Video continues to be the primary algorithm driver across all social channels, generating high engagement with users year after year. TikTok’s video-sharing platform continues to see a meteoric rise in popularity and is now one of the most used social platforms globally. Users can create or upload videos from 15 seconds to 3 minutes, remix trending content, and share them with other social networks. Ever evolving, TikTok’s new features launching in 2022 include seamless shoppable posts, creator tipping, long-form video (up to 10 minutes), and user tagging in stories.
Payment Apps
Sending and receiving money has never been easier than with payment apps. Programs like Zelle are great for securely transferring and receiving money between friends and family. In addition, most banking apps have a Zelle integration, making it an easy, secure, and accessible option for processing online payments.
Blogging
Are you seeking an outlet to share your thoughts, expertise, or passion? Blogs give users a platform for long-format writing for every niche out there. This paved the way for blogging partnerships that generate posts about a brand’s product; it’s an excellent way for both parties to profit. Additionally, bloggers can generate income by placing third-party display ads on their sites. HubPages is a unique publishing platform that showcases an open community of writers and readers to share their work and build an audience.
Photo Sharing
As one of the original forms of social media, photo-sharing websites, and apps have come a long way since SmugMug and Ofoto. Nowadays, it’s one of the primary methods for influencers to advertise new products engagingly. For brands or businesses looking for high-quality imagery without a significant dollar investment, Unsplash houses a library of over 2 million hand-selected images available for free commercial and non-commercial use.
Management and Tracking
Management and tracking platforms are essential for building and maintaining successful social media campaigns. They provide an easy way to plan posts and view analytics. Crowdfire is a social media management tool with scheduling, engagement, analytics, social listening, and CRM service features. In addition, Crowdfire users have access to a mobile app, making it convenient to schedule and engage on the go.
Reference
Reference websites are one of the quickest methods of getting a search engine query response. However, you can visit a community-led forum if you cannot find exactly what you want. For example, Quora is a popular Q&A space allowing users to ask questions, like or dislike responses, comments, and more.
Reviews
With 84% of users trusting online peer reviews as much as they would a friend recommendation, it’s no wonder this sector continues to grow. Trustpilot is a leading review platform that analyzes customer feedback and enhances online reputation.
Podcasting
Because of the wide range of topics and convenience, the demand for podcasts has increased over the last few years. Users can easily download and listen to them on the go, providing a hassle-free way to absorb the content while multitasking. AnyPod allows listeners to play thousands of podcasts on Amazon Alexa or mobile devices. What’s great about the platform is that it will pick up exactly where you left off when requesting to play an episode you’ve already heard.
Listening
Social listening is vital to a marketer’s overarching strategy, allowing companies to monitor and measure consumer sentiment. Based on syntax analysis, listening tools allow a deeper understanding of what customers think or feel. BrandsEye combines AI and human intelligence to monitor social media for friction or potential opportunities within the customer journey.
Crowdfunding
Do you have a great idea but need funding assistance? Try crowdfunding! It’s a great way to use the collective to raise money for business or personal reasons. Krowdster is the #1 crowdfunding marketing and PR software designed to promote Kickstarter and Indiegogo campaigns or other rewards and equity crowdfunding campaigns.
Music
Do you know that over 100 million internet users stream music through licensed apps like Spotify? Spotify is a streaming app that integrates a solid social component by showing what friends are listening to and includes social share buttons to post directly to networks like Instagram Stories. Advertisers quickly took to these streaming services, with 2021 revenues estimated to topple the 2020 $10 billion mark.
Professional
Professional platforms help businesses and professionals connect, share industry news, and promote job openings. While LinkedIn may be the most well-known professional platform, many other options exist, such as ZipRecruiter. An easy-to-use digital marketplace, ZipRecruiter allows users to send a job to multiple job boards with one click. Additionally, the sites’ dashboards allow employers to sort, review quickly, and rate candidates based on their qualifications.
Livestreaming
Livestreaming is an integral component on primary social channels like Instagram, Twitter, YouTube, and Facebook – experienced a renaissance during the pandemic as content filled the face-to-face void. TikTok Live is a highly interactive way for brands and creators to reach their audiences, with platform features Q&A sessions, sharing tips and tricks, or sharing personal content to connect directly with viewers.
News
With about half of Americans consuming news via social media, digital news is expected to maintain its popularity in 2022. Various digital news sources are available for consumers to choose from based on niche interests or simply stay updated on current affairs.
Networks
Social media networks are integral to everyday life, with Facebook and YouTube amassing over 7 billion visits in December 2021 alone. While the most popular social apps include Instagram, Facebook, and Twitter, similar platforms are constantly launched, such as Clubhouse. Available on iOS and Android, the app allows users to communicate in private chatrooms or join more significant, global conversations.
Health and Fitness
Health and fitness apps are an easy and accessible way to stay in shape wherever you go. Openfit is one of the many cross-device websites offering live classes, on-demand workouts, and nutritional tracking. Available on mobile and streaming TV devices, the app includes workout classes ranging in length to work around your schedule and achieve fitness goals.
Dating
Dating sites help you find the right romantic match from the convenience of your mobile phone or device. Apps such as MeetMindful inspire users to create authentic, meaningful connections while providing ongoing feedback and communication tools to enable meaningful connections—not “swipe” judgments.
Local and Location
Location-based apps and websites are tools for targeting a specific geographic location. For example, AllEvents.in helps users easily explore a listing of local activities and events in their area and online happenings. These listings can include pertinent information such as websites, time and location, and event ticket purchases.
Influencer Platforms
Influencers are among the most popular ways to foster organic connections with target audiences while generating buzz around your product. However, finding the right influencer can be challenging, and that’s where influencer platforms come in. Grin is an all-in-one influencer marketing and creator management software that helps e-commerce companies generate measurable ROI through creator partnerships.
Travel
Using a travel site makes it easy to find new vacation spots, hotels, or rentals. Flipkey is a leading vacation rental site offering 300,000 rentals worldwide. It provides great deals and personalized recommendations to fit any vacationer’s needs.
Recruiting
Sites like CareerJet are among the many leading online job search engines. The platforms provide access to jobs gathered from job boards, recruitment agencies, and specialist recruitment sites. The site also extends to over 90 countries and has interfaces translated into 28 languages.
International
Due to limited access to specific sites such as Facebook, some countries have developed alternative social networking sites. For example, Twoo is a social discovery app that helps users connect with millions of people globally. The site is available in 38 languages, where users can create profiles, upload pictures, and chat with others worldwide.
AR/VR
Augmented reality (AR) and virtual reality (VR) allow companies to create immersive branded consumer experiences, which have been particularly effective during the pandemic. Powered by AI and VR, TechSee drives visual transformation through contactless assistance to ‘remote-first’ customers and employees.
Gaming
The online gaming industry continues to grow in popularity, and brands can use this as an opportunity to speak to their target audience in a non-traditional way. Marketers should consider running in-app ads or collaborating with a gamer to get their product featured. One example is GamersGate, an online video gaming service that provides downloadable games and entertainment.
Conclusion:
As many brands and businesses have adjusted to working remotely in 2021, the digital world has become increasingly necessary to function in 2022. As a result, understanding how to navigate the social media space is vital to your digital marketing strategy. For this reason, Overdrive continues to provide and update live social links to offer a better customer experience.
Ready to learn more? Access the Social Media Map here, and feel free to share it with your network or on your website. Our only request is that you link back to this page.
