Artificial intelligence (AI) will be a hot topic in marketing in 2023. Therefore, staying up to date on the latest AI technologies will be essential for marketers to improve the overall customer journey.
Overdrive has updated the 2023 Artificial Intelligence (AI) Marketing Map to include the latest AI marketing tools, apps, and websites. This digital map contains over 450 live links to explore the landscape of artificial intelligence and is available to download on the Overdrive website.
Notable Features of This Year’s Artificial Intelligence Map:
- 454 live active links to AI marketing tools, apps, and websites
- 30 new links to the latest platforms in AI
- Added tools for you to keep the conversation following chatbots, messaging, and virtual agents
- And much more!
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Below are the categories on the map, as well as recently added Artificial Intelligence tools, apps, and websites.
Behavior Analytics
Analyze your site to understand user behavior by identifying patterns.
Interpreting customer behavior is necessary for promoting growth. Afiniti uses AI to identify and predict human interaction patterns to pair customers with contact center agents.
Chatbots
Automate conversations with real-time response platforms.
Chatbots are ideal for delivering instant responses to show customers your business is active and receptive. Customers.ai offers multichannel chatbot tools to nurture and qualify leads to drive more conversions automatically.
Messaging
Never miss a customer with AI-powered conversational engagement.
With the latest messaging resources, like Zendesk, you can better connect with consumers using artificial intelligence without losing the human touch. This service-first CRM enables businesses and customers to converse continuously across channels tailored to their needs.
Content
Use strategy to create and align your marketing content.
Artificial intelligence makes fusing content with strategy simple and effective. For instance, Contentplace is a comprehensive app that leverages AI to plan, research, brief, optimize, and publish content all from one dashboard.
Conversational Intelligence
Use Conversational AI to personalize the user experience and increase conversions.
Connecting with customers through every step of the buyer journey is important for effectively generating and nurturing leads. Conversational intelligence platforms like Avoma leverage AI-powered technology to help businesses capture customer information before, during, and after important meetings. This includes full transcripts, summarized meeting notes, and critical takeaways synced directly to users’ CRMs.
Marketing Platforms
Use AI to automate your marketing collateral and deliver personalized experiences through an integrated platform.
AI-powered marketing platforms like Skai help marketers maximize campaign performance. This entails using a comprehensive approach to data collection with audience insights, market intelligence, and performance data from various media channels and publishers.
Cross Channel Marketing
Build customer loyalty and improve retention by setting up cross-channel campaigns.
Omni-channel marketing involves delivering campaigns across multiple channels. Braze enables brands to collect and process customer data in real-time, build and optimize cross-channel marketing campaigns, and continuously evolve engagement strategies.
Website Design
AI solutions that build website designs instantly.
The website design reflects your brand’s image and sets the tone for customer experience. Platforms such as The.com allow companies to automatically generate thousands of web properties, which creates more personalized experiences, content distribution, and traffic.
Image Analysis
Identify objects, people, text, scenes, and activities in images to improve the user experience.
AI-powered image recognition offers several types of identification and classification. CloudSight utilizes image recognition technology for image captioning and understanding. In comparison, Clarifai is a deep-learning AI platform that focuses on modeling unstructured image, video, text, and audio data.
Virtual Agents
Optimize your marketing routines to maximize engagement with leads and generate more conversions.
Virtual agents like Ultimate help companies automate and optimize customer interactions to cut costs, increase productivity, and provide excellent customer experiences.
Strategy & Data Analysis
Access data insights instantly and position predictions for future campaigns.
Business growth necessitates actionable insights. Tableau is an integrated analytics platform that enables companies to visualize, automate, explore, and act on data better.
CRMs
Improve customer engagement and marketing effectiveness with personalized and actionable user insights.
AI-powered CRMs enable your business to make informed predictions and segmentations and provide a positive customer experience. Monday.com and Keap are some of the latest CRMs helping companies deliver first-rate customer satisfaction.
Lead Scoring
Using predictive data to identify sales-ready leads or to find potential buyers quicker.
Improving lead quality starts by using accurate data via platforms like 6sense. These platforms use higher-quality data enrichment to create and convert high-quality pipelines into revenue.
Cross-Device Advertising
An automation tool that personalizes marketing messages to consumers on desktops, laptops, mobile devices, and tablets.
AI technology can automate campaigns across devices to increase performance. Tapad and Smartly are just two of the latest platforms for reaching and engaging consumers through multiple devices.
Social Media
Make real-time decisions on your social by identifying opportunities, predicting trends, and analyzing performance.
More personalized methods to connect with your audience allow your business to cut through the noise and stand out among competitors. Reach your target audience and boost social performance with Lately, an AI-powered content repurposing engine.
Search Engine Optimization
Automation that grows search traffic and quality leads and decreases cost per acquisition.
Search engine ranking algorithms are constantly changing. MarketMuse utilizes AI to accelerate content planning, creation, and optimization, improving search performance.
Paid Media
AI-powered technology that takes care of setup, optimization, and reporting for your paid media campaigns.
Optimize your Paid Media with automated bidding, valuable insights, and actionable recommendations. The latest platforms include Adalysis and TruClicks, which will help improve and optimize your paid media performance.
Personalization
Build a personalized relationship with your leads by tailoring advertisements from social to email.
Coveo is an AI-powered relevance platform that fuses unified search, analytics, and machine learning to personalize every customer’s digital experience.
Communications
Create a natural interactive experience with consumers through various communication channels powered by AI technology.
Interacting strategically with customers improves engagement and customer experience. Woveon is a conversational technology that collects and analyzes customer inquiries to enhance businesses’ existing live chat, AI services, and automation processes.
Recommendation Engines
Optimize business goals, control risk, and increase consumer satisfaction with AI recommendations.
Tools that optimize marketing touchpoints help highlight what type of content best engages your target audience—platforms like Rainbird leverage decision intelligence to scale human knowledge and automate decisions.
Text Analytics
AI-driven analysis that aids in interpreting opinions, feedback, and moods on text instantly.
Text analysis software functions to categorize and collect information from the text to pinpoint patterns and other actionable knowledge for improved decision-making. Rosette is a text analytics and discovery platform that uses natural language processing technology to give businesses access to information held within the text to collect data effectively.
Image Creation
Today, AI can create realistic images and interpretations of your words.
Platforms like Imagga help companies understand their large-scale, dynamic image and video collections. This is enabled via cloud-based and on-premise APIs for automated image and video tagging.
Conclusion
The world of AI is constantly changing, and Overdrive’s 2023 AI Marketing Map is an all-inclusive guide for marketers who want to successfully take advantage of all recent AI developments. The map provides a comprehensive list of tools, apps, and sites used by leading-edge organizations, research firms, and the media, including Machine Learning, Natural Language Processing, Chatbots, Segmentation, and Deep Learning.
Are you interested in leveraging our marketing expertise? Visit our services page or contact us to discuss what we can do for you and your organization.
