Driving Forward > Digital Marketing Blog

Google Delays Sunsetting Cookies to 2024

by Christina Lata August 2, 2022

Since the announcement of The Privacy Sandboxin 2019, the digital marketing world has been preparing for the “cookie apocalypse” and how to move forward without Google’s third-party data. For those who may not be aware, The Privacy Sandbox is a…

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Marketing

How to Make the LinkedIn Algorithm Work for You

by Emma Ceplinskas June 3, 2022

The leading platform for professional networking, LinkedIn functions as the ideal space for brands to build awareness and relationships with industry leaders and potential customers. Boost your B2B social media marketing efforts by following these tips for making the LinkedIn…

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Artificial Intelligence

Overdrive Releases the 2022 Artificial Intelligence Map

by Margaret Siebert May 17, 2022

With artificial intelligence on the rise, it’s essential to stay current on the latest tools, apps, and websites available to marketers to improve the customer journey. Overdrive has updated the 2022 Artificial Intelligence Map to feature the latest artificial intelligence…

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Uncategorized

YouTube Plans to Integrate NFT Features

by Emma Ceplinskas April 8, 2022

There’s a growing appetite for digital ownership, and NFTs or non-fungible tokens are leading the charge in this movement. NFTs have experienced exponential growth in the past year, receiving mainstream attention and adoption worldwide. The next frontier for these digital…

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7 Patterns of Google Title Rewriting and How To Deal With It

by Shao Chieh Lo March 25, 2022

In August 2021, Google conducted a core update allowing it to rewrite page titles to benefit online users. In fact, Google has been rewriting titles before displaying them on the SERP since 2012. It now rewrites title tags by combining…

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Social Media

Russia-Ukraine Crisis Dubbed “First TikTok War”

by Emma Ceplinskas March 25, 2022

As Russia continues its siege of Ukraine, social media has proven a lethal weapon in this international crisis. Ukrainians and other opponents of Russia have flocked to platforms like TikTok to document the ongoing invasion. As a result, the current…

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