Driving Forward > Digital Marketing Blog

High-Impact Points of Customer Journey Optimization

by Monamie Bir November 14, 2022

Lift the performance of all the digital components powering your customer journey. Watch CEO Harry J. Gold visualize all your customer journey components and identify high-impact optimization points. Video Transcript “As a digital marketer. Once you stand up…

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The Difference Between ABM and Demand Generation

by Monamie Bir November 8, 2022

Often misused interchangeably, Account-Based Marketing and Demand Generation are vital to a marketer’s playbook. While demand generation drives awareness and purchase intent at the beginning of the customer journey, ABM concentrates efforts on a set of pre-identified target accounts. …

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Four Questions of Marketing Management

by Monamie Bir October 31, 2022

There are four questions marketers can ask themselves every day to be successful. Overdrive CEO Harry J. Gold discusses these four questions and how to incorporate them into your daily routine. Video Transcript “There are four questions that you…

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Google Releases 2022 Search Spam Update

by Emma Ceplinskas October 26, 2022

On October 19, 2022, Google announced plans to roll out a global spam update to Google Search that will affect all languages. The official Google list of announced updates predicted the rollout would take about two weeks. However, by October 21,…

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Why You Need to Have Regular Tracking Summits?

by Monamie Bir October 24, 2022

With so many marketing disciplines often parceled out to different teams and agencies, it’s easy for data to become siloed. SEO knows what’s happening in SEO, and Social Media reports on social media, but they aren’t looking at each…

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Account Based Marketing

How to Visualize an Account- Based Marketing (ABM) Customer Journey

by Monamie Bir October 17, 2022

Have you visualized your customer journey? Do all the elements in your customer journey work to drive maximum revenue to your business? Your customer journey starts with the first impression your brand makes on your target audience,…

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Drive > Capture > Convert > Optimize

by Monamie Bir October 15, 2022

Drive>Capture>Convert>Optimize (DCCO) is a framework that visualizes all your digital marketing components– media, creative, MarTech and tactic- and chronologically illustrates each functionality. By breaking down your marketing infrastructure into different customer buying phases, you can target your audience with…

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What is Conversion-Oriented Creative?

by Monamie Bir October 14, 2022

At Overdrive, when it comes to creativity, we believe in one philosophy—your creativity should be driving conversions. Creative should not only look good but also maximize your target’s need to engage. See Overdrive CEO Harry J. Gold explain…

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Driving Forward > Digital Marketing Blog

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