Driving Forward > Digital Marketing Blog

Tips on How to Improve Your Rank in Social Search

by Emma Ceplinskas October 26, 2021

From dancing to “Savage” by Megan Thee Stallion to repurposing iconic audio bits from the Kardashians, viral TikTok, and Instagram, videos are endlessly viewed, discussed, and shared. Whether we’re sending them to friends, remixing popular videos, or rewatching them in…

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Social Media

Facebook’s 6-Hour Outage and the Social Response

by Christina Lata October 5, 2021

The interconnectivity of communities and dependence on social media became glaringly apparent on October 4, 2021, when the Facebook Family of Apps abruptly went offline worldwide. Within minutes, users turned to Google, Twitter, and other online resources to determine if…

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Amazon SEO FAQs

by Jeff Selig September 5, 2021

Amazon Platform Management Overdrives Amazon Platform Management strategies include product feeds, paid media (Amazon PPC), and earned media (Amazon SEO). The main tasks of Amazon’s marketing services are to implement strategies for listing content, product keyword optimization, images, and videos….

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Creative

AMA Interview: What is Customer Journey Mapping and Why It’s Critical to Your Marketing Strategy with Overdrive CEO Harry J. Gold

by Brienne Swanson July 2, 2021

The American Marketing Association of Boston recently interviewed Overdrive CEO Harry J Gold for their podcast, Talking Marketing. Listen to Harry discuss how customer journey mapping can help you better understand your target audience and why this is important for…

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Analytics

6 Google Analytics KPIs CMOs Should Track

by Jessica O'Brien April 27, 2021

As a CMO, you will receive daily, weekly, or monthly reports from your marketing teams with many digital marketing KPIs and metrics; however, you need to break through the clutter and understand the six crucial Google Analytics KPIs you need to…

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Account Based Marketing

Overdrive Introduces Salesforce and MarTech Consulting Service

by Monamie Bir March 19, 2021

Let our team of MarTech consultants help with your marketing success! Overdrive Interactive recently launched a new Salesforce and MarTech Consulting service to help enterprise-level companies utilize their powerful MarTech stack. This Admin On-Demand MarTech service is designed to…

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Analytics

Google Analytics 4

by Jeff Selig March 16, 2021

Google Analytics 4 Executive Summary GA4 is the next generation of Google Analytics. GDPR, CCPA, and private browsing have affected how and what information cookies can gather. The release of GA4 means that Google is expecting cookie tracking to end…

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Driving Forward > Digital Marketing Blog

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