Driving Forward > Digital Marketing Blog

Infusing Empathy into Demand Generation

by Jessica O'Brien November 12, 2021

A short while back, Adobe sponsored a webinar on infusing empathy into demand generation marketing. It was enlightening. Design and marketing should always be positioned in a problem/solution mindset. While not solipsistic, your audience is still consumed with solving their…

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Artificial Intelligence

10 Major Takeaways From the Facebook Connect Keynote

by Emma Ceplinskas November 9, 2021

On October 21, 2021, fans and marketers worldwide gathered for the eighth annual Facebook Connect conference. This one-day virtual event features the best and brightest on Facebook’s development team to share new advancements for the company and its expansion into augmented…

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Marketing Automation

How to Choose the Right Marketing Automation Platform

by Harry Gold October 31, 2021

Marketo or Hubspot – what do you prefer? Marketo or Hubspot? How about Pardot or Marketo? Or maybe Act-On or Hubspot? What marketing automation platform do you like or prefer? We get these questions a lot here at Overdrive. Why –…

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Boston SEO

Tips on How to Improve Your Rank in Social Search

by Emma Ceplinskas October 26, 2021

From dancing to “Savage” by Megan Thee Stallion to repurposing iconic audio bits from the Kardashians, viral TikTok, and Instagram, videos are endlessly viewed, discussed, and shared. Whether we’re sending them to friends, remixing popular videos, or rewatching them in…

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Social Media

Facebook’s 6-Hour Outage and the Social Response

by Christina Lata October 5, 2021

The interconnectivity of communities and dependence on social media became glaringly apparent on October 4, 2021, when the Facebook Family of Apps abruptly went offline worldwide. Within minutes, users turned to Google, Twitter, and other online resources to determine if…

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Amazon SEO FAQs

by Jeff Selig September 5, 2021

Amazon Platform Management Overdrives Amazon Platform Management strategies include product feeds, paid media (Amazon PPC), and earned media (Amazon SEO). The main tasks of Amazon’s marketing services are to implement strategies for listing content, product keyword optimization, images, and videos….

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Creative

AMA Interview: What is Customer Journey Mapping and Why It’s Critical to Your Marketing Strategy with Overdrive CEO Harry J. Gold

by Brienne Swanson July 2, 2021

The American Marketing Association of Boston recently interviewed Overdrive CEO Harry J Gold for their podcast, Talking Marketing. Listen to Harry discuss how customer journey mapping can help you better understand your target audience and why this is important for…

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Analytics

6 Google Analytics KPIs CMOs Should Track

by Jessica O'Brien April 27, 2021

As a CMO, you will receive daily, weekly, or monthly reports from your marketing teams with many digital marketing KPIs and metrics; however, you need to break through the clutter and understand the six crucial Google Analytics KPIs you need to…

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Driving Forward > Digital Marketing Blog

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