Driving Forward > Digital Marketing Blog

6 Google Analytics KPIs CMOs Should Track

by nick holt August 1, 2019

As a CMO, you will receive daily, weekly, or monthly reports from your marketing teams with a lot of KPIs and metrics; however, you need to break through the clutter and understand the 6 important Google Analytics KPIs you need…

Read the full article

Analytics

3 SEO Metrics for CMOs

by Seth Richtsmeier June 28, 2019

Effective SEO management and reporting should provide quick access to key performance metrics while delivering the flexibility to tailor results to your needs. SEO metrics should provide valuable, fast answers and clear stories around your marketing questions as they relate…

Read the full article

The June 2019 Google Core Update

by Seth Richtsmeier June 12, 2019

The good, the bad, the ugly about Google’s latest core algorithm update. On June 2nd, Google’s public liaison of search, Danny Sullivan, tweeted that users could expect a broad core algorithm update that would be rolling out to various data…

Read the full article

Event

NEDMA Annual Conference 2019 Recap Part 2

by Jessica O'Brien May 30, 2019

The morning of the NEDMA Annual Conference may have been filled with fresh faces, eager to learn – but the afternoon was dominated by marketing warriors, equipped with actionable insights and braced for knowledge yet to come from upcoming sessions….

Read the full article

E-Commerce

NEDMA Annual Conference 2019 Recap (Part 1)

by Jessica O'Brien May 21, 2019

NEDMA Annual Conference The smell of coffee, the whispers of eager attendees, the brimming electricity of all the potential knowledge about to be shared from luminaries and marketing experts. This is what welcomed attendees the morning of the New England…

Read the full article

Boston SEO

How to Add Authority to Content using Subject Matter Experts

by Aybars Gungor May 8, 2019

Authorship to Authority Our VP of Earned Media and Analytics, Jeff Selig, recently partnered with BrightEdge to discuss the importance of leveraging subject matter experts into your content to build authority and rank in the search engines. Check Out the…

Read the full article

Account Based Marketing

The Overdrive Framework for Account-Based Marketing

by Monamie Bir March 14, 2019

Account Based Marketing (ABM) over the years has grown to be an effective B2B marketing strategy. Approximately 85% of B2B marketers say that ABM delivers higher ROI than any other marketing initiatives. The B2B sales funnel is a lengthy process; one…

Read the full article

Newer Posts Older Posts

Driving Forward > Digital Marketing Blog

Get the Latest Industry Insights