Driving Forward > Digital Marketing Blog

Overdrive Announced as a Top Advertising Agency in MA by Boston Business Journal

by Jessica O'Brien August 19, 2017

We strive to be the best. Not because we like awards (although they are nice) but because being named among the best recognizes our continual effort to help our clients’ succeed. We count ourselves lucky to be among those that…

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Account Based Marketing

ABM Power Breakfast with Overdrive Interactive and Demandbase

by Jessica O'Brien July 31, 2017

Sales and Marketing seem, at first glance, a star-crossed romance destined to suffer the same tragic fate as the most popular literarily romances: Romeo and Juliet, Tony and Maria, and Brangelina. Marketing and Sales alignment means targeting the type of…

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Analytics

New Feature From Google Analytics – Get Answers Instantaneously

by Lior Schneider July 19, 2017

Google announced a few days ago a huge step towards the future of Analytics Intelligence. The new feature, which already discussed last year, called “Ask Intelligence” is basically a machine learning technology that let you get answers from Google Analytics about your key…

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Overdrive

Overdrive Interactive and Demandbase to Host ABM Power Breakfast

by Edwina De Abreu July 12, 2017

Do you know what it takes to achieve the type of ROI that your C-suite will love? Don’t miss our Account Based Marketing Power Breakfast next Wednesday, July 19th, from 8:30 to 10:30 AM in the New Balance Building – Register…

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Event

Overdrive Interactive Hosts a BrightEdge User Group

by Edwina De Abreu June 30, 2017

On Wednesday, June 28th, Overdrive Interactive hosted our first BrightEdge User Group. As avid users of the BrightEdge platform – Overdrive has been a certified agency since 2013 – our SEO team was thrilled to participate in this great initiative…

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Analytics

11 Ways to Measure Brand Awareness

by nick holt June 21, 2017

We all know brand marketing is a big influence on why a person buys your product over a competitor. Although it is not an official ranking signal (see MOZ’s Whiteboard Friday, “Is Branding a Ranking Factor?” and the article, “The Brand…

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Branding

Simple Twitter Tips for B2B CMOs

by Cameron Smith June 19, 2017

Helpful techniques and practices to increase the impact a B2B CMO has on Twitter. A B2B CMO with an effective Twitter account will not only increase their personal social media presence, but significantly boost traffic and consumer interaction with their…

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