Driving Forward > Digital Marketing Blog

Overdrive Interactive Hosts a BrightEdge User Group

by Edwina De Abreu June 30, 2017

On Wednesday, June 28th, Overdrive Interactive hosted our first BrightEdge User Group. As avid users of the BrightEdge platform – Overdrive has been a certified agency since 2013 – our SEO team was thrilled to participate in this great initiative…

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Analytics

11 Ways to Measure Brand Awareness

by nick holt June 21, 2017

We all know brand marketing is a big influence on why a person buys your product over a competitor. Although it is not an official ranking signal (see MOZ’s Whiteboard Friday, “Is Branding a Ranking Factor?” and the article, “The Brand…

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Branding

Simple Twitter Tips for B2B CMOs

by Cameron Smith June 19, 2017

Helpful techniques and practices to increase the impact a B2B CMO has on Twitter. A B2B CMO with an effective Twitter account will not only increase their personal social media presence, but significantly boost traffic and consumer interaction with their…

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Advertising

The Future of Search: BrightEdge #Share17 SEO Team Highlights

by keith maxwell May 25, 2017

This past Thursday, May 18th, Overdrive Interactive’s SEO team took a trip to New York for the BrightEdge Share17 conference focusing on the future of SEO, search, and digital marketing. The team learned how the top industry leaders have grown…

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Boston SEO

Google On “Over-Optimization”

by Bob Gladstein May 25, 2017

Google’s Gary Illyes announced this week that he was looking for topics for a post that would seek to debunk some of the myths that exist in the SEO community. Because Google’s algorithm is kind of a black box, they’re…

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Email Marketing – cleverly simple manipulations to make people open your emails

by Lior Schneider May 24, 2017

Who among us does not know this situation? We open our mailbox and automatically move dozens of emails to the trash, just because we don’t know who they’re from, or they are tagged as spam. However, they all have one…

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Analytics

CMO’s Guide to SEO

by Jeff Selig May 23, 2017

The Value Proposition of SEO Your goal: To be found online consistently at the top of search results— search engines are the principle way prospects learn about your products and services. Findability online is key! 81% of B2B purchase cycles start with…

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