Driving Forward > Digital Marketing Blog

Big Data As a Marketing Strategy – SPOTIFY’s 2016 Campaign

by Lior Schneider March 7, 2017

Big Data is the latest BIG word, as small data shows major insights teased from big data. One of the most prominent areas used in Big Data is marketing: The information we collect through various measurements and analyses of our audience and its…

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Social Media

How to Start a B2B Social Media Marketing Campaign

by Edwina De Abreu February 14, 2017

“Although 95% of B2B marketers have created corporate social media accounts, half still are not active on social media on a regular basis–and just 10% feel they are able to articulate the business value of social media efforts.” (Source: Meltwater)…

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Advertising

How MicroCopy Can Improve Your SEO

by Lior Schneider February 3, 2017

What Is MicroCopy and How You Can Improve UX Websites today have a lot of small details: buttons, search bars, breadcrumbs, forms, etc.’. But did you ever stop to think how these “small details” can make a big difference on…

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Branding

How 10 Boston Restaurants Use Social Media

by Bob Cargill January 31, 2017

It’s one thing to be able to serve great food. It’s another to be able to show off those dishes in words and pictures so well that your followers like your tweets almost as much as your eats. That’s the…

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Branding

Storytelling on Social Media

by Bob Cargill January 23, 2017

As a career-long marketer, I’m so happy I embraced social media in its infancy, around the same time I began writing my own blog in 2004. While I saw these newfangled online channels as different ways to send different messages,…

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Boston SEO

The Miracle Of Findability

by Jeff Selig January 20, 2017

Brand Embrace Embodies Findability Overdrive Interactive developed the concept of the Brand Embrace five years ago which today is known by professionals in the digital marketing industry as Findability. The Brand Embrace and executing good Findability across search, social media, and your online…

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Branding

Video Marketing on Social Media

by Bob Cargill January 11, 2017

Andy Warhol was right when he said, “In the future, everyone will be world-famous for 15 minutes.” Then again, maybe he was putting it too mildly. Today, thanks to social media, everyone has the opportunity to be famous for an…

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