Driving Forward > Digital Marketing Blog

7 Hashtags B2B Companies Should Use

by Alessandra Del Brocco September 26, 2016

It’s no secret that we at Overdrive are fans of a personal touch when it comes to B2B social media marketing and branding. So while hashtags may immediately evoke the image of a millenial curating their Twitter or Instagram, we think…

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Advertising

Making Your Business More Human on Social Media

by Sarah Berns September 19, 2016

Simply paying for ads on social media does not mean you will reach your audience; you must have clear and engaging content. When we think about the ongoing trend of targeted, relevant posts on social media, it is important to…

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Marketing

The Importance of Paid Advertising on Facebook

by Sarah Berns September 9, 2016

Today, we are living in a world of relevance, and everything is tailored to our needs and interests. Our timelines are carefully curated, our news sources are personalized, and social media platforms play into this game of relevance, delivering the…

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Social Media

How To: Instagram Stories

by Alessandra Del Brocco August 30, 2016

Our Director of Social Media, Bob Cargill went straight to the source to create this short video on how to use Instagram’s latest feature, Instagram Stories- all on our company Instagram (follow us @ovrdrv). Like all Instagram Stories, this how-to was only…

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Overdrive

Overdrive Interactive Goes on a Scavenger Hunt

by Alessandra Del Brocco August 24, 2016

On Friday, August 18th, the Overdrive team arrived at the office for a light breakfast and to be assigned to one of three teams: Team Beer Pressure, Team Fantasticans, or Team Bad Intentions. Once we all had our teams and our hats,…

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Driving Forward > Digital Marketing Blog

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