Driving Forward > Digital Marketing Blog

One Simple Step for Boosting User Experience: Optimize Your Blog’s Category Section

by Alyse Marin August 22, 2024

Key Takeaways Implementing blog categories is valuable for organizing published blog posts for improved website navigation and user experience. Blog category pages not only improve website navigation and user experience, but they can also improve your website’s SEO value by…

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SEO

Reddit and Quora: User-Generated Content Growth In Google SERPS

by Kevin Young August 9, 2024

Key Takeaways The Google SERP (Search Engine Results Page) appears to be including increased User-Generated Content The UGC appears to be focused on longer-tail keywords and queries Google is relying on third-party forums, like Reddit and Quora, to self-moderate, thereby…

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Lead Generation

The Imperative of a Digital Strategy Roadmap

by Michael Orlinski August 6, 2024

Key Takeaway To achieve a high return on ad spend (ROAS), balance quick-win bottom-funnel activities with top-funnel efforts that build awareness and nurture prospects. Understand your customer journey, invest in a diverse media mix, and pay attention to clear buyer…

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Development

Why Build your Website with WordPress?

by Patrick St.Onge August 2, 2024

WordPress is a robust open-source content management system (CMS) that powers half of all websites on the internet today. Launched initially as a simple blogging platform, WordPress has evolved over the years into a versatile tool that can be used…

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Lead Generation

Building Better Ads with Competitive Insights

by Michael Orlinski August 1, 2024

Key Takeaway Gain a competitive edge using the strategic insights from Facebook Ads Library, LinkedIn Ad Library, and SpyFu to enhance and optimize your marketing campaigns. Leveraging Facebook Ads Library, LinkedIn Ad Library, and SpyFu for Superior Marketing Strategy The…

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