Driving Forward > Digital Marketing Blog

Desktop trumps Mobile in local search

by Jeff Selig July 26, 2016

Searching For Local information The Smart Shopper: Searching Local Information: Ever wonder what the digital footsteps of a user is when performing search functions specific to location based queries? Below are some interesting findings with desktop and mobiles part…

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Advertising

Yahoo shows up on a mobile Samsung device

Verizon Buys Yahoo

by Alessandra Del Brocco July 25, 2016

Verizon has completed a deal to buy Yahoo for $4.83 billion dollars, putting an end to Yahoo’s 22 years of independence. This acquisition gives Verizon ownership of the third-largest US Internet property- and the third largest mobile ad company in the…

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Marketing

3 SEO Trends to Address in 2016

by Seth Richtsmeier July 22, 2016

Authored by Aaron Rothbard & Seth Richtsmeier Through the years we have seen innumerable changes that have affected search, and now that 2016 is here and 2017 is fast approaching, our attention is on the emerging and evolving SEO trends….

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Development

How to Optimize Your Internal Site Search Design

by Seth Richtsmeier July 21, 2016

Introduction Internal site search is often a heavily-used feature of websites and is important for a good user experience. Sites with extensive content, such as enterprise-level businesses, can be an overwhelming navigational experience for first-time visitors. These users are often…

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Account Based Marketing

“End-to-End Digital Marketing Workshop” Recap

by Rachel Levy July 20, 2016

Harry J. Gold, CEO and Founder of Overdrive Interactive, treated the office this past week with his well-known workshop “End-To-End Digital Marketing.” This is the same workshop he does for fortune 500 companies across the world on behalf of the…

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Marketing

A ‘Live.ly’ new app!

by Sharvi Mewada July 20, 2016

Do you love Facebook Live and Periscope? Well, get your phones ready – there’s a new kid on the block, and it’s growing fast! Meet Live.ly, the live streaming platform of Musical.ly. Initially only available for stars and celebrities, Live.ly…

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Branding

What Social Media Marketers Can Learn from Lokai

by Bob Cargill July 19, 2016

With the half-life of a tweet less than a half hour and complex, ever-changing algorithms on most major channels undermining reach and engagement, marketers have to work harder than ever to use social media effectively. Unless whatever it is they…

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Awards

Harry J. Gold, Founder of Overdrive Interactive, Wins Direct Marketer of The Year

by Michele Martin July 19, 2016

Last night over 300 digital and direct marketers from around New England gathered at Bentley University in Waltham, Massachusetts to celebrate their own and each other’s achievements at the 35th Annual NEDMA Awards ceremony. Harry J. Gold Wins 2016 Direct Marketer…

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