Driving Forward > Digital Marketing Blog

Video Tip: Integrated Digital Marketing

by Michele Martin June 27, 2016

Today it’s not enough to just understand search engine marketing, paid search, online media, the general creative, or even marketing analytics. You really need to understand how those things all work together. In this short video, Harry J. Gold, CEO…

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Branding

9 Ways to Use Your LinkedIn Company Page Banner

by Edwina De Abreu June 24, 2016

Your LinkedIn company page banner is one of the first things visitors see when they enter your page, creating a great opportunity to capture their attention with stunning visuals and powerful messages. With all the content that users see every day…

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Marketing

Social Media and SEO: Like Peanut Butter and Jelly

Q & A: Using Social Media for SEO

by Alessandra Del Brocco June 22, 2016

This week we sat down with our SEO specialist Ian Cappelletti to discuss why Social Media and SEO are the marketer’s dream team. We’ve vouched for this combo before, but today we’re going to dig into the specifics of how you can…

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Google Introduces Property Sets for Search Console

by Bob Gladstein June 15, 2016

Google Search Console (formerly known as Webmaster Tools) has always required that a site, which it refers to as a “property,” have a specific URL. Rather than setting up a property as domain.com, you had to specify http://www.domain.com, http://domain.com, https://www.domain.com,…

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Boston SEO

Organic Search Engine Marketing 101

by Rachel Levy June 15, 2016

No matter what field you specialize in, it is important to take a step back and review the basics. Overdrive Interactive specializes in several different aspects of digital marketing, including SEO, paid media, and social media. To keep teams on the…

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Advertising

Microsoft Buys LinkedIn: What Does This Mean for B2B Marketing?

by Edwina De Abreu June 14, 2016

Yesterday, Microsoft announced its acquisition of LinkedIn in a $26.2 billion deal that will close later this year. Jeff Weiner, LinkedIn’s current CEO, will continue to run the company and report to Satya Nadella, Microsoft’s CEO. “This deal is all…

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Driving Forward > Digital Marketing Blog

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