Driving Forward > Digital Marketing Blog

Overdrive Employees Kick Into High Gear in the J.P. Morgan Corporate Challenge

by Bob Cargill June 10, 2016

Overdrive Interactive was well represented last night among a field of over 9,000 runners and walkers from more than 300 companies who participated in the 33rd J.P. Morgan Corporate Challenge in Boston. A team of seven Overdrive employees were thrilled…

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Marketing

Video Tip: The Power of “And Then What”

by Michele Martin June 9, 2016

Overdrive Interactive CEO Harry J. Gold explores the power of three words “and then what” and how they drive digital marketers to think beyond the form completion and to follow the user journey all the way from prospect to customer….

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Branding

3 Ways SEO is Like an Iceberg

by Rachel Levy June 6, 2016

An iceberg can be very deceiving. It’s hard to imagine more than the impressive mass of ice floating along in the ocean, but there’s a fact behind the old adage “that’s just the tip of the iceberg”: the majority of any…

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Advertising

Why Brands Are Investing in Influencer Marketing

by Edwina De Abreu May 27, 2016

Earlier this month, Twitter and Annalect released a study highlighting the benefits of influencer marketing on Twitter. Here are some of the interesting statistics they reported: 56% of users rely on recommendations from friends 49% of users rely on recommendations from…

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Advertising

4 Lessons Learned About Social Media From A Great Quarterback

by Rachel Levy May 27, 2016

The nightmare continues for New England Patriots fans everywhere… Tom Brady, star quarterback of the Patriots, faces a second chance to suffer a four-game suspension in the 2016 regular football season. This misfortune stemmed from a 2015 allegation indicating that…

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