Driving Forward > Digital Marketing Blog

10 Ways Brands are Using Social Media Marketing for Good

by Bob Cargill February 2, 2016

Asking questions. Running contests. Sharing pictures. Promoting products and services. There are many ways for brands to attract attention on Twitter, Facebook, Instagram and the like. Included among this list of ways to get people to sit up and take…

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Social Media

Social Buzz: Peach

by Alessandra Del Brocco January 29, 2016

Peach is the latest app to generate noise in the social media world. For a few brief days, the app enjoyed some buzz…sort of. If you weren’t watching trending topics of Twitter on January 8th, you might have missed it. If…

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Branding

How to #Hashtag Your Instagrams Like a Pro

by Alessandra Del Brocco January 18, 2016

Instagram is here to stay, ending 2015 with 400 million active users, paid advertising, a variety of video updates, new filters to choose from, and even some kids named after those filters. It offers your brand the opportunity to interact with…

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Analytics

Lead Gen Metrics Timeline by Overdrive Interactive

by Michele Martin January 7, 2016

Success in digital marketing today means understanding what the critical metrics are for successful lead generation programs. That’s why we created the Lead Gen Metrics Timeline. Our new infographic follows the chronological journey from Spend to MROI and Optimization, providing…

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Advertising

9 Hottest Social Media Trends From 2015

by Edwina De Abreu December 29, 2015

From the battle for real-time video supremacy, to the growth of video publishing and consumption, 2015 has been an eventful year for social. We have compiled a list of the most notable changes that impacted marketing in 2015 and will…

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Advertising

2016 digital marketing predictions and trends

by Jeff Selig December 22, 2015

Mobile morphs http://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/15-unstoppable-trends-which-will-shape-marketing-in-2016/ Devices accessing internet and content have morphed considerably over the past few years, especially when you look at add on devices like Googles Chromecast and Amazon’s Firestick and of course the Apple iWatch. Smartphones have become defacto…

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