Driving Forward > Digital Marketing Blog

5 Dos of Twitter Advertising

by Kelsey Alexander November 19, 2015

Not all social media advertising is created equal, and traditionally text-based Twitter is no exception. Before drafting your arsenal of promoted Tweets, check out these 5 Twitter-specific tips to help your campaign succeed. 1. Embrace the Hashtag – While #selfie…

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Client Services

Harry Gold & NEDMA Present – Smart Start Account Based Marketing Seminar

by Michele Martin November 17, 2015

Account Based Marketing is a profound shift in the way of marketing to B2B prospects, and while nearly all of us are now aware of the strategy and understand that we should be looking deeply into it as an opportunity…

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Advertising

Overdrive Interactive Releases The Digital Advertising Guide 2nd Edition

by Michele Martin October 29, 2015

This has been an exciting year in digital advertising and with that has come a lot of changes to the digital ad universe. With Pinterest and Instagram launching their ad programs, Facebook, Twitter, and LinkedIn expanding theirs, and Native Advertising…

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Advertising

5 Dos of Facebook Advertising

by Kelsey Alexander October 27, 2015

It’s no secret that paid media advertising is on the rise, and Facebook is leading the way. In 2015, the click through rate (CTR) of a Facebook ad averages 1.5%, making it a cost-effective choice for advertisers. But not all…

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Advertising

How Marketers Can Use Emojis

by Edwina De Abreu October 22, 2015

Last week we talked about the history of Emojis and why they are so popular in our social communications. This week we will look at how businesses are making emojis popular in marketing. Why You Should Use Emojis If your audience falls…

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Driving Forward > Digital Marketing Blog

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