Driving Forward > Digital Marketing Blog

NPR’s Fresh Take on Snapchat

by Alessandra Del Brocco September 23, 2015

If you follow NPR on Twitter you may have been seeing yellow this morning, and not just because it’s the first day of fall. NPR’s traditional red/black/blue avatar has been replaced by the Snapchat ghost with the familiar logo nestled in the…

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Advertising

3 B2B Account Based Marketing Tips

by Jeff Selig September 22, 2015

What is Account Based Marketing (ABM)? Forget spray and pray advertising and focus on marketing to the bulls-eye! Account Based Marketing focuses on specific targeted companies and individuals within a company, marketing to them with the right content and offers along the…

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Analytics

Optimize Your Marketing Game Like Bobby ORR

by Jeff Selig September 21, 2015

Unlike Tim Horton — who is now best known for his coffee as opposed to his skating skills, even though he played as a defenseman for 24 seasons in the National Hockey League — Bobby ORR, who played 10 seasons (and…

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Social Media

Facebook’s ‘Empathy’ Button Coming Soon

by Alessandra Del Brocco September 16, 2015

At a town hall Q&A with Mark Zuckerberg yesterday, Facebook announced that they are building an “Empathy” button. An alternative to the omnipresent thumbs-up “Like” has been one of the top requests since the feature was introduced in 2009. The…

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Advertising

5 Tips for a Successful Snapchat Campaign

by Kelsey Alexander September 15, 2015

Snapchat isn’t just for selfie-crazed millennials anymore. Hot on the heels of Facebook and Twitter, it is currently the third most popular social media platform. Not surprisingly, brands are now exploring the app as a way to combat clutter and…

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Branding

#ForceFriday – the Social Media Campaign Heard Around the World

by Michele Martin September 4, 2015

Most of us have very specific emotional connections to Star Wars as an iconic part of our youth. In the 38 years since that first film appeared, conceived in an imagination that felt at the time to be from a galaxy…

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