Driving Forward > Digital Marketing Blog

Panda Raises Its Head Again – Slowly

by Ian Cappelletti July 24, 2015

According to information originating from Google itself, Search Engine Land reports that the latest update to the algorithmic search filter used by Google and cutely named Panda began last weekend, Saturday, July 18th, 2015. However, while the roll-out of new code…

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Social Media Newsroom: July 2015

by Anna Rausa July 22, 2015

Summer is here, and social media channels are undergoing frequent updates. Whether your company runs social internally or outsources its management to an agency like ours, it’s important to keep up to date on all the new developments on the…

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Facebook Changes Cost Per Click Criteria

by Chris Longo July 21, 2015

Cost Per Click (CPC) rates on Facebook are about to go up, and advertisers are mostly happy about it. As of July 8, 2015, Facebook has implemented a structural change regarding what is considered a “click” in a CPC advertising…

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Overdrive

Overdrive Interactive Releases 2015 Search Marketing Map

by Anthony Papoutsakis July 17, 2015

To be a successful Search Marketer in today’s changing landscape, marketers need to have their head around Search Marketing. With countless resources available online, we decided to create a one-stop infographic to help marketers do just that. Overdrive Interactive’s new…

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Marketing

Real Stats on Social Media’s Explosion Since the First Social Media Day

by Michele Martin June 30, 2015

In the 6 years since Mashable launched the first Social Media Day (#SMDay), the social landscape has evolved and exploded. Our infographic, shown below, looks at the dramatic changes in user adoption rates by noting the user data from when…

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Social Media Newsroom: June 2015

by Anna Rausa June 24, 2015

Hey there! We know that one of the fastest changing areas of digital marketing is the constant evolution of social media platforms. Whether your company runs social internally or outsources its management to an agency like ours, it’s important to keep up to…

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Overdrive

Overdrive Wins Big at NEDMA’s 34th Annual Awards Show

by Erin Wylie June 19, 2015

Overdrive Interactive is pleased to announce that they were honored with a total of eight awards at the New England Direct Marketing Association’s 34th Annual Awards for Creative Excellence Show on Wednesday, June 17, 2015. The awards are given out…

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