Driving Forward > Digital Marketing Blog

Social Media Newsroom: August 2015

by Anna Rausa August 12, 2015

Big changes are coming to social channels as the summer draws to a close. We’re seeing new ad options, labor-saving innovations, and the end of an era in social. Whether your company runs social internally or outsources its management to…

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Analytics

#GOPDebate vs. #JonVoyage: Who Won Social Last Night?

by Anna Rausa August 7, 2015

Two of the most important political events of the summer the Republican Primary Debate and Jon Stewart’s last episode of The Daily Show, occurred nearly simultaneously. It was no surprise that both events overtook the Internet at large, especially Social Media. But which dominated the conversation? We took to Twitter to find out!

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Google Rolls Out “Buy Button” to Make Mobile Transactions Easier

by Alex Schroeder August 5, 2015

There’s no question that smartphones and mobile technology play a huge role in our daily lives, whether it be browsing the app store or surfing social media. From 2013 to 2014 alone, mobile internet usage increased by 67 percent. Thanks…

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Analytics

Google Analytics Now Classifies Bing Organic Traffic As Referral Traffic?

by Ian Cappelletti July 27, 2015

Following some revealing discussion at webmasterworld.com, corroborating statements by Search Engine Land, and our own small look into the matter, it appears that Google Analytics (“GA”) just started reporting Bing organic search traffic as, well, something other than organic search traffic. According to new reports out…

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Panda Raises Its Head Again – Slowly

by Ian Cappelletti July 24, 2015

According to information originating from Google itself, Search Engine Land reports that the latest update to the algorithmic search filter used by Google and cutely named Panda began last weekend, Saturday, July 18th, 2015. However, while the roll-out of new code…

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Social Media Newsroom: July 2015

by Anna Rausa July 22, 2015

Summer is here, and social media channels are undergoing frequent updates. Whether your company runs social internally or outsources its management to an agency like ours, it’s important to keep up to date on all the new developments on the…

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Advertising

Facebook Changes Cost Per Click Criteria

by Chris Longo July 21, 2015

Cost Per Click (CPC) rates on Facebook are about to go up, and advertisers are mostly happy about it. As of July 8, 2015, Facebook has implemented a structural change regarding what is considered a “click” in a CPC advertising…

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Overdrive

Overdrive Interactive Releases 2015 Search Marketing Map

by Anthony Papoutsakis July 17, 2015

To be a successful Search Marketer in today’s changing landscape, marketers need to have their head around Search Marketing. With countless resources available online, we decided to create a one-stop infographic to help marketers do just that. Overdrive Interactive’s new…

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