Driving Forward > Digital Marketing Blog

Paid Search Improvement Roadmap

by Jesse Shapiro December 17, 2014

**(Click to download the guide)** Paid search plays a vital role in customer acquisition for many organizations. With its utility in both lead generation and e-Commerce, paid search can become your most valuable marketing/sales channel if set up properly using…

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Overdrive

Overdrive Heads to Morton’s for our 2014 Holiday Party

by Erin Wylie December 11, 2014

Last night, December 10th, all of us convened at Morton’s Steakhouse in Boston’s Seaport District for great food, lots of laughs, and a highly competitive game of Yankee Swap. After sitting down to a delicious meal, longtime employees were recognized…

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Advertising

Digital trends, social media year in review, year in review, 2014 in review, social media in 2014, 2014 in social media

Social Media in 2014: A Year in Review

by Carolyn Berk December 11, 2014

It’s that time of year again. It’s time to say goodbye to 2014, and prepare to celebrate the arrival of 2015. But before we close the book on this year, let’s take a moment to look back on the wide…

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Advertising

Google AdWords to Rollout Custom Affinity Audiences

by Shane Kelly November 21, 2014

Since last year, AdWords advertisers have been able to target Display Network ads to affinity audiences – consumer groups who have demonstrated an interest in a particular topic. But by end of Q4 this year, advertisers will gain even more…

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