Driving Forward > Digital Marketing Blog

Overdrive to Sponsor Upcoming NEDMA Marketing Technology Summit!

by Jessie Burke August 21, 2014

Overdrive Interactive is proud to announce that we will be sponsoring the New England Marketing Association (NEDMA)’s 2014 Marketing Technology Summit on November 5. Now in its fifth year, the Marketing Technology Summit (MTech, for short) is an annual event that…

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5 Reasons You Should Add Native Advertising to Your Digital Marketing Strategy

by Annie Goodman August 21, 2014

While scrolling through my Instagram feed earlier this summer, I came across a nice “From Where I Stand” image of a pedicured, chicly sandaled pair of feet standing atop a bed of yellow and red flower petals. In the corner,…

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Google Algorithm Update – HTTPS

by Garret Weigel August 14, 2014

Recently, Google announced a new signal into their search ranking algorithm – the use of Transport Layer Security, or more commonly referred to as Hypertext Transfer Protocol Secure (HTTPS). HTTPS is an internet communications protocol that adds additional security for…

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Like-Gating is No Longer Allowed on Facebook

by Bob Cargill August 13, 2014

A marketing tactic called like-gating, something that many brands have been doing on Facebook to persuade people to like their pages, is about to become history. Like-gating on Facebook is – rather, was – when a brand would require a…

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Overdrive Interactive’s “Digital Advertising Guide” for Sale on Amazon.com and Barnes & Noble!

by Jessie Burke August 13, 2014

Overdrive Interactive is proud to announce that our Digital Advertising Guide has been published and is now on sale on both Amazon.com and Barnes & Noble’s online store! Previously available only as a PDF, this paperback version makes a perfect end-of-summer…

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Overdrive Interactive’s Summer Outing

by Carolyn Berk August 11, 2014

On Friday, August 8, the employees of Overdrive ventured to Filippello Park in Watertown, MA for a day of food, games and fun in the sun. We couldn’t have asked for better weather, or a better venue, to display our athletic…

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