Driving Forward > Digital Marketing Blog

Alert: Google Releases its Latest Spam Update

by Julian Connors June 25, 2024

Question: What is Google’s latest spam update, and how might it affect website owners? TL;DR: This update is aimed at improving automated spam detection systems. This update represents Google’s ongoing efforts to maintain search quality and combat spam in search…

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Creative

Email Best Practices to Ensure Deliverability, Opens, and Clicks

by Jessica O'Brien June 17, 2024

Key Takeaways: There is a difference between email delivery (getting to the recipient’s email server) and deliverability (reaching the inbox). Design emails with clear branding, simple formatting, prominent call-to-action, and responsive layout. Optimize for deliverability factors like sender reputation, list…

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Google Ranking Factor Leaks: What Does This Mean for Your SEO Strategies?

by Jeff Selig June 11, 2024

In the past, Google has been ambiguous about the factors and ranking signals that make up its organic ranking algorithm. However, on May 27th, a data leak disclosed 2,596 GitHub modules with 14,014 attributes (considered ranking factors) to the SEO…

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AI and SEO: Transforming Search Engines and Shaping Future Strategies for the Search Generative Experience (SGE)

AI In Search Engines: Adapting To The Future Of SEO and SGE

by Austin Holdsworth February 6, 2024

The search landscape is constantly evolving, and the introduction of generative search platforms such as Google’s Search Generative Experience is changing how marketers optimize content for search engines. In this article, we’ll discuss the profound impact of artificial intelligence on…

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Advertising

National vs. Localized Landing Pages

by Harry Gold September 6, 2023

We often ask, “Should we have a localized or one national landing page?” The answer is more complex regarding a straight local or national landing page strategy. Often, it’s a mix of both. It’s about testing and seeing what works…

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Boston SEO

Importance of Investing in SEO During a Down-Trending Economy

by Emma Ceplinskas August 10, 2023

The current business environment is one of economic uncertainty, with companies struggling to stay afloat. In such a situation, investing in marketing strategies helps ensure a minor impact is crucial. One such strategy is SEO or search engine optimization. SEO…

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Advertising

Pinterest Forges New Third-Party Ads Partnership with Amazon

by Emma Ceplinskas June 8, 2023

Sending shockwaves through the e-commerce industry is the newly forged partnership between Pinterest and Amazon. This collaboration aims to combine the visual discovery nature of Pinterest with the retail prowess of Amazon. This opens the door for a new era…

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