Driving Forward > Digital Marketing Blog

Google Ranking Factor Leaks: What Does This Mean for Your SEO Strategies?

by Jeff Selig June 11, 2024

In the past, Google has been ambiguous about the factors and ranking signals that make up its organic ranking algorithm. However, on May 27th, a data leak disclosed 2,596 GitHub modules with 14,014 attributes (considered ranking factors) to the SEO…

Read the full article

AI and SEO: Transforming Search Engines and Shaping Future Strategies for the Search Generative Experience (SGE)

AI In Search Engines: Adapting To The Future Of SEO and SGE

by Austin Holdsworth February 6, 2024

The search landscape is constantly evolving, and the introduction of generative search platforms such as Google’s Search Generative Experience is changing how marketers optimize content for search engines. In this article, we’ll discuss the profound impact of artificial intelligence on…

Read the full article

Advertising

National vs. Localized Landing Pages

by Harry Gold September 6, 2023

We often ask, “Should we have a localized or one national landing page?” The answer is more complex regarding a straight local or national landing page strategy. Often, it’s a mix of both. It’s about testing and seeing what works…

Read the full article

Boston SEO

Importance of Investing in SEO During a Down-Trending Economy

by Emma Ceplinskas August 10, 2023

The current business environment is one of economic uncertainty, with companies struggling to stay afloat. In such a situation, investing in marketing strategies helps ensure a minor impact is crucial. One such strategy is SEO or search engine optimization. SEO…

Read the full article

Advertising

Pinterest Forges New Third-Party Ads Partnership with Amazon

by Emma Ceplinskas June 8, 2023

Sending shockwaves through the e-commerce industry is the newly forged partnership between Pinterest and Amazon. This collaboration aims to combine the visual discovery nature of Pinterest with the retail prowess of Amazon. This opens the door for a new era…

Read the full article

International SEO: Expanding Your Digital Footprint with Best Practices by Google

by Jeff Selig June 5, 2023

As an experienced Search Engine Optimization (SEO) expert, I understand the significance of expanding your business’s reach in the global market. International SEO is vital in helping companies establish their presence worldwide in today’s digital era. In this blog post,…

Read the full article

Branding

How are Brand Awareness and Demand Gen. Creative Different?

by Brienne Swanson June 5, 2023

A brand awareness campaign tells your audience who you are and how you can help them, while a demand generation campaign is focused on driving leads. These campaigns support each other, especially when you have the right creative. Listen to Jessica…

Read the full article

Newer Posts Older Posts

Driving Forward > Digital Marketing Blog

Get the Latest Industry Insights