Driving Forward > Digital Marketing Blog

10 Ways to Build a Social Media Audience

by Bob Cargill June 25, 2014

In direct marketing, it’s long been said that a bad offer to a good list will perform better than a good offer to a bad list. The point being that without a decent audience, you may as well forget about…

Read the full article

Overdrive

Overdrive Interactive Releases The Google Gallery – 16 Years of Search Results

by Jessie Burke June 24, 2014

From simple text results, to blended results, and, finally, the Knowledge Graph, Google has gone through a number of transformations since its 1998 inception. Overdrive Interactive has created a visual timeline of the search engine’s evolution, which we call the…

Read the full article

Overdrive

Google Gallery: Evolution of the Search Results Page

by Jesse Shapiro June 23, 2014

The only thing constant in the world of Google is change. From its earliest days in the late ’90s to the present day north-of-$350 billion enterprise, Google has continued to change, and change rapidly. Of particular interest to search marketers…

Read the full article

Overdrive

Overdrive Interactive Wins Best of Show for Search Campaign at NEDMA Awards Show

by Jessie Burke June 20, 2014

On Wednesday evening, June 18, 2014, Overdrive was honored to receive the Best in Show award at the New England Direct Marketing Association (NEDMA)’s annual Awards for Creative Excellence ceremony for an Interactive Search campaign we developed, launched and ran…

Read the full article

Overdrive

Overdrive Interactive Wins 12 Awards, Including Best Of Show – NEDMA 2014 Awards for Creative Excellence

by Kelsey Alexander June 19, 2014

The Overdrive Interactive team attended the 33rd Annual New England Direct Marketing Association (NEDMA) Awards for Creative Excellence yesterday evening, June 18, 2014. Overdrive’s hard work and expertise earned the agency a total of twelve industry awards for campaigns ranging…

Read the full article

Google Introduces “Google My Business”

by Stephen Konar June 12, 2014

Yesterday, June 11, 2014, Google launched its newest feature, called “Google My Business.” This suite of tools is essentially a re-launch of Google’s local listings product in the form of a unified interface that merges all of a business’ information…

Read the full article

Marketing

Gatorade Turns Up The Heat On LeBron’s Cramps During The NBA Finals

by Stefanie Malzone June 6, 2014

As a huge fan of the NBA and an even bigger fan of marketing, it was exciting for me to watch real-time social media cleverness unfold on Twitter during last night’s NBA Finals. As a resident of San Antonio, I…

Read the full article

Newer Posts Older Posts

Driving Forward > Digital Marketing Blog

Get the Latest Industry Insights