Driving Forward > Digital Marketing Blog

Twitter Guide to Newspapers, Magazines, TV and Radio Stations in the Boston Area

by Bob Cargill May 30, 2014

Okay, native Bostonians — and those of you, like me, who are truly, madly, deeply in love with this wicked cool city — step right up. This guide’s for you. Of course, you don’t need me to tell you that…

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Marketing

3 Marketing Lessons from Mad Men

by Carolyn Berk May 23, 2014

Spoiler alert: The following contains several spoilers about the show, Mad Men. If you wish to remain unspoiled, don’t continue reading. On the surface, Mad Men is a show about the advertising industry in the 1960s. However, watch a few…

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Overdrive

NEDMA, NEDMA 2014 Annual Conference, NEDMA Annual Conference, It's all Direct, Direct Marketing, selfie,

2014 NEDMA Annual Conference

by Carolyn Berk May 16, 2014

The 2014 NEDMA Annual Conference was a day to remember. Like last year’s conference, the event offered informative sessions, a diverse collection of exhibitors, and a large group of marketers from all over New England. This year, the conference at Bentley University…

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Advertising

5 Tips for AdWords Gmail Sponsored Promotion (GSP) Campaigns

by Shane Kelly May 5, 2014

Learn about the new AdWords Gmail Sponsored Promotions campaigns, and get the top 5 tips to increasing engagement, fine-tuning targeting, and maximizing cost inefficiencies.

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