Driving Forward > Digital Marketing Blog

Why You Need to Have Regular Tracking Summits?

by Monamie Bir October 24, 2022

With so many marketing disciplines often parceled out to different teams and agencies, it’s easy for data to become siloed. SEO knows what’s happening in SEO, and Social Media reports on social media, but they aren’t looking at each…

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Account Based Marketing

How to Visualize an Account- Based Marketing (ABM) Customer Journey

by Monamie Bir October 17, 2022

Have you visualized your customer journey? Do all the elements in your customer journey work to drive maximum revenue to your business? Your customer journey starts with the first impression your brand makes on your target audience,…

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Drive > Capture > Convert > Optimize

by Monamie Bir October 15, 2022

Drive>Capture>Convert>Optimize (DCCO) is a framework that visualizes all your digital marketing components– media, creative, MarTech and tactic- and chronologically illustrates each functionality. By breaking down your marketing infrastructure into different customer buying phases, you can target your audience with…

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What is Conversion-Oriented Creative?

by Monamie Bir October 14, 2022

At Overdrive, when it comes to creativity, we believe in one philosophy—your creativity should be driving conversions. Creative should not only look good but also maximize your target’s need to engage. See Overdrive CEO Harry J. Gold explain…

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TikTok Rivals Google for Search Engine Dominance Among Gen Z

by Emma Ceplinskas October 14, 2022

For decades, Google has dominated digital search. However, Generation Z (those born between 1997 and 2012) is ushering in a new competitor, TikTok. The highly visual and personalized discovery tools on TikTok have prompted using the video-sharing platform as a…

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How Digital Marketing Channel Integrate

by Monamie Bir October 12, 2022

To get the maximum out of your lead gen program, you need to integrate your communication across all digital marketing channels so that your customers get a holistic, omnipresent brand experience. See Overdrive CEO Harry J. Gold discuss how digital…

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Account Based Marketing

Three Levels of Customer Journey Optimization

by Christina Lata October 11, 2022

A customer journey audit and optimization process identifies the weakest spots in your customer journey and turns them into high-impact strengths that will maximize your digital ROI. From providing insights into your creatives to advising proper channels to attract…

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Account Based Marketing

Know Your MarTech

by Christina Lata October 10, 2022

How can you manage your marketing if you don’t know your MarTech? See Overdrive CEO Harry J. Gold explain how to quickly audit the MarTech systems your organization uses to power digital marketing. Video Transcript “Get to know the people,…

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Driving Forward > Digital Marketing Blog

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