Driving Forward > Digital Marketing Blog

Overdrive Wins 2022 WebAwards

by Emma Ceplinskas October 7, 2022

We’re pleased to announce that Overdrive has received the Web Marketing Association’s WebAward Competition’s Best Medical and Medical Equipment Website for Embr Labs. I want to extend a huge congratulations to our client, Embr Labs, and the Overdrive team members for…

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Account Based Marketing

What is Full-Funnel Marketing?

by Christina Lata September 27, 2022

To be a full-funnel marketer, you need to visualize your end-to-end customer journey. This journey starts with brand awareness, moves on to Demand Generation and Account-Based Marketing (ABM) in mid-full, and finally, Nurture to persuade your target audience to…

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Account Based Marketing

What is Reverse IP Lookup?

by Christina Lata September 27, 2022

The key to a successful Account-Based Marketing (ABM) Program is accurately identifying customers (with purchase intention) who are looking for your product. This helps you build your prospect target list, and IP look-up accelerates this process. Do you know…

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Account Based Marketing

What is Intent-Based Targeting?

by Christina Lata September 27, 2022

Account-based Marketing (ABM) is a highly targeted marketing strategy that focuses a company’s marketing efforts on a selected target audience group who are already on your target list or have shown “intent” to purchase your product. Intent data is precious…

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Boston SEO

What CMOs Need to Know About Google’s “Helpful Content” Update

by Emma Ceplinskas September 9, 2022

To better provide people with original and valuable information, Google Search has launched its search algorithm’s “Helpful Content” update. This site-wide update signals a shift in content creation and ranking priorities from a search engine-first to a people-first approach. Keep…

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Analytics

Google Delays Sunsetting Cookies to 2024

by Christina Lata August 2, 2022

Since the announcement of The Privacy Sandboxin 2019, the digital marketing world has been preparing for the “cookie apocalypse” and how to move forward without Google’s third-party data. For those who may not be aware, The Privacy Sandbox is a…

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Marketing

How to Make the LinkedIn Algorithm Work for You

by Emma Ceplinskas June 3, 2022

The leading platform for professional networking, LinkedIn functions as the ideal space for brands to build awareness and relationships with industry leaders and potential customers. Boost your B2B social media marketing efforts by following these tips for making the LinkedIn…

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Artificial Intelligence

Overdrive Releases the 2022 Artificial Intelligence Map

by Margaret Siebert May 17, 2022

With artificial intelligence on the rise, it’s essential to stay current on the latest tools, apps, and websites available to marketers to improve the customer journey. Overdrive has updated the 2022 Artificial Intelligence Map to feature the latest artificial intelligence…

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Driving Forward > Digital Marketing Blog

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