As we enter 2025, Pinterest unveils its annual trend forecast, “Pinterest Predicts,” offering a glimpse into the emerging themes that influence various facets of our lives—from fashion and beauty to home décor and lifestyle. This comprehensive report is derived from analyzing user search patterns and behaviors, providing brands and individuals with valuable insights to stay ahead of the curve.
Understanding Pinterest Predicts
“Pinterest Predicts” is a retrospective analysis and a forward-looking report that identifies 20 emerging trends poised to gain momentum in the coming year. By examining what users are searching, saving, and planning, Pinterest taps into the collective mindset, forecasting trends that resonate deeply with its diverse user base. This proactive approach enables brands to align their strategies with anticipated cultural shifts, ensuring relevance and engagement.
Key Trends for 2025
Surreal Soirées: Event planning takes a fantastical turn with “Surreal Soirées.” Expect weddings and gatherings to feature otherworldly themes, incorporating dreamlike elements and avant-garde aesthetics to create unforgettable experiences.
Cherry Coded: Deep red hues dominate the beauty and fashion sectors. From bold makeup choices to striking outfits, this trend sees individuals embracing the vibrant energy of cherry red to make powerful style statements.
Sea Witchery: Maritime influences seep into fashion and beauty, with “Sea Witchery” bringing oceanic elements to the forefront. Think wet, wavy hairstyles, sea-inspired manicures, and apparel reminiscent of the mystical depths.
Sea Witchery, Source: Pinterest Predicts
Pickle Fix: Culinary adventures lead us to the tangy world of pickles. Beyond traditional consumption, this trend explores innovative uses of pickles in various dishes, beverages, and even as standalone snacks, reflecting a growing appreciation for fermented flavors.
Moto Boho: A fusion of biker edge and bohemian flair, “Moto Boho” emerges as a distinctive style. This trend combines rugged leather with flowy fabrics, creating a harmonious blend of toughness and free-spiritedness in fashion and home décor.
Castlecore: Drawing inspiration from medieval aesthetics, “Castlecore” brings elements of the Middle Ages into modern living. From architectural designs reminiscent of ancient castles to interior décor featuring grand tapestries and stone textures, this trend offers a regal touch to contemporary spaces.
Castlecore, Source: Pinterest Predicts
Terra Futura: Sustainability meets futuristic design in “Terra Futura.” This trend emphasizes eco-friendly practices, self-sufficient gardens, and innovative approaches to green living, appealing to those committed to environmental responsibility.
Rococo Revival: In 2025, weddings, parties, and aesthetics will embrace Rococo-inspired opulence, featuring classic corset gowns, luxurious accessories, and ornate tablescapes. Gen Z and Boomers are fueling this trend, combining ultra-feminine elements with extravagant details
Rococo Revival, Source: Pinterest Predicts
The 2025 Pinterest Palette
Complementing these trends, Pinterest introduces the “2025 Pinterest Palette,” highlighting five colors set to define the year’s aesthetic landscape:
- Cherry Red: A bold, vibrant hue inspired by the “Cherry Coded” trend, perfect for making a statement in fashion and interior design.
- Butter Yellow: A soft pastel shade bringing warmth and a touch of whimsy, influenced by trends like “Dolled Up” and “Fisherman Aesthetic.”
- Aura Indigo: A moody, lilac-infused tone drawing from “Sea Witchery” and “Aura Beauty,” ideal for creating cosmic-inspired looks and spaces.
- Dill Green: A fresh, tangy green reflecting the “Pickle Fix” trend, adding a zesty touch to culinary creations and décor.
- Alpine Oat: A neutral, cozy shade channeling “Peak Travel” and “Moto Boho,” versatile for various design applications.
Implications for Brands and Creators
For businesses and content creators, “Pinterest Predicts” offers a roadmap to align products, services, and marketing strategies with emerging consumer interests. By integrating these trends into their offerings, brands can connect authentically with their audience, fostering engagement and loyalty. Whether it’s developing a new product line inspired by “Moto Boho” or crafting content around “Surreal Soirées,” the insights from this report catalyze innovation and relevance.
Conclusion
As 2025 unfolds, the trends identified by “Pinterest Predicts” provide a valuable lens through which to anticipate and navigate the evolving cultural landscape. Embracing these insights allows individuals and brands to stay ahead of the curve, fostering creativity and connection in an ever-changing world.
