The definitions of online and digital marketing are broadening, blurring the lines between online, in-game, and in-content advertising. Content digitally delivered and consumed through many different vehicles brings together video, gaming, and ads through a range of platforms, from desktops to set-tops and game consoles.
Digital ads are the common thread that weaves multichannel platforms into an experiential marketing program. The program can break through ad clutter, creating powerful touch points with consumers and reaching them in unexpected, engaging ways. One way to leverage consumers’ engagement with digital media is through in-game advertising.
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