The number of wealthy* online consumers involved in social networking activities has dramatically increased from 27% in 2007 to 60% in 2008. At the same time, the number of over-55-year-old wealthy consumers in social networks jumped 5x from 9.8% to 49%.
*”Wealthy” was defined in this study as an average income of $287K and average net worth of $2.1 million
Source: MarketingCharts, The Luxury Institute, 2008.
