In the US Interactive Marketing Forecast, Forrester Research has provided the following graph to represent projected social media spend for 2009 to 2014. The graph represents an increase from $295 million to $1,860 million in media spend for integrated campaigns on social networks. Also represented is an increase of $832 million on agency fees for social media.
If these projections are correct, the media spend on integrated campaigns on social networks will increase by 530%, while agency fees will increase by 198%.
Source: Forrester Research; July, 30, 2009
