According to Nielsen Online, E-mail is no longer the most popular activity online (besides surfing the web for info). Social networks and blog sites are now getting more attention. In December 2007, E-mail was ahead of social networks, but by the end of 2008, fell behind. Social networks and blogs beat out E-mail by less than 1%.
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Source: eMarketer, March 17 2009
Key Takeaways: There is a difference between email delivery (getting to the recipient’s email server) and deliverability (reaching the inbox). Design emails with clear branding, simple formatting, prominent call-to-action, and responsive layout. Optimize for deliverability factors like sender reputation, list…
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