A Harris Interactive poll from May 2009 shows that gay and lesbian Internet users were more likely to be social network members than heterosexuals. For example, 55% of them were on Facebook, versus 46% of heterosexuals – see more information in the graph below:
Source: eMarketer, June 22, 2009
Additionally, 55% of homosexual Internet users read blogs vs. 38% of hetersexuals from the same study.
This Internet behavior is extremely helpful to advertisers for the types of messages they want to put out in the marketplace and where they will have the most return on their investment.
