We all know the lines between social media and online media are blurring. One noticeable way social media marketing is creeping into traditional online display is by incorporating sharing, bookmarking, and syndication chiclets into banners.
Do you know what chiclets are? They are those little Digg, Facebook, Delicious, and Twitter buttons you see nestled around blog posts and articles or consolidated in aggregators like ShareThis.
The definition according to Word Spy is “a small image that links to a syndication file for a web site, particularly a blog.”
Socializing Your Banners With Chiclets
