Everyone with an e-mail account knows what spam looks like. But where does it all come from, and where does it go?
One thing is certain—there is a lot of it.
According to MessageLabs, the percentage of worldwide e-mail traffic that is spam has been falling over the past few years, dropping from 86.2% in 2006 to 81.2% in 2008.
Source: eMarketer, June 2, 2009
Key Takeaways: There is a difference between email delivery (getting to the recipient’s email server) and deliverability (reaching the inbox). Design emails with clear branding, simple formatting, prominent call-to-action, and responsive layout. Optimize for deliverability factors like sender reputation, list…
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